Mobility Mixx and the future of business mobility￼
Having recently become a wholly owned subsidiary of Mitsubishi HC Capital Inc., we talk to Harald Ernst, CEO of Mobility Mixx, who explains what Mobility Mixx does and their plans for the future.
What does Mobility Mixx do?
Mobility Mixx is a leader in corporate mobility in the Netherlands. “Our mission is to help people be mobile” Harald explains. The aspiration for the business is to become Europe’s number one corporate mobility provider.
The overall aim of Mobility Mixx is to make mobility as easy as possible for employees, by providing an app that allows them to work at any place, anywhere, and anytime – making work-related travel as simple as possible.
As a B2B business, Mobility Mixx tackles fleet integration, mobility, and expense management for businesses via its app. Users – the employees – can access multimodal travel services, including car-sharing, trams, trains, taxis, scooters, electric bikes, and EV chargers.
The app works by giving the employee an account where they can use a range of products allocated by their employer. The Mixx App makes it easy for users, allowing them to plan their route by booking a taxi, renting a car, using an e-bike, managing transactions, claiming expenses, and accessing real-time travel information to guide any trip.
Why should an organisation choose Mobility Mixx?
The solution has several benefits for both employees and employers; it reduces costs and admin time for employers, by managing mobility budgets and utilising reward schemes.
For employees, they can access multimodal travel services, including car-sharing, trams, trains, taxis, scooters, electric bikes, and EV chargers – anything they need to get around for work.
By simplifying and controlling travel expenses, employees can access a fixed annual allowance for any work-related travel, removing the administrative burden that comes with traditional expenses. This allows employers to have a clear overview of travel movements and costs, with one invoice and one simple report. “For businesses, it’s a great perk to offer to employees, who can finally get rid of their expensive travel costs,” Harald says.
A major driving factor in Mobility Mixx’s core value is sustainability. With sustainability being such a core focus for governments, businesses, and society more generally, workplaces are re-evaluating their environmental impact and Mobility Mixx is a key tool to assist any business with their emissions reduction strategy.
Will Mobility Mixx expand beyond the Netherlands?
Harald explains that “we have many international clients working across borders who are requesting our services already, which is great to see.”
With the workforce becoming more international, being able to operate beyond borders will ensure each business can cater to their increasingly global workforce.
Harald says Mobility Mixx is continuously rethinking how the product can evolve, and looking internationally is certainly a part of this.
By looking at trends, we adapt, build, and launch accordingly, knowing what the customer wants before they know themselves. We want to make sure we’re always innovating in the market and paving the way for change.
With expansion on the horizon, does Harald think e-mobility is more widespread in some countries than others?
Multimodality – which refers to multiple modes of transport – varies by country. Often, we see that urban areas can naturally offer more modes of transport to users because they’re often travelling fewer miles – so users can choose between modes such as bikes or e-scooters as well as buses and cars. Harald explains: “we’re a small country in the Netherlands with high urban density, so it’s been easier to implement widescale mobility solutions than it might be in other countries. It’s easier to get from one location to another.”
“However, we believe a solution like ours will eventually be the norm in most urban areas at least.” With the mobility market growing at such a rapid pace, Harald believes that demand for services such as Mobility Mixx’s among employers and employees across Europe will continue to grow and follow in the Netherlands’ footsteps.
What challenges and opportunities lie ahead?
With ongoing development across urban areas, countries are confined within the limits of existing infrastructure. As a society, Harald believes we need to be thinking about our population and how they can move around efficiently. “I think this is going to be one of the major challenges over the next 100 years.”
He doesn’t see replacing diesel vehicles with EVs as the only mobility solution. Instead, we need to rethink our transport systems, while ensuring innovation is at the heart of what we do when it comes to reducing reliance on traditional vehicles. Car-sharing schemes, developing better transport infrastructure, and increasing the accessibility of low or zero-emission transport modes are all tools that can be used to pave the way for these changes.
This challenge should be seen as an opportunity. As with the investment in railways at the turn of the century, investing in infrastructure will need to be a partnership between the public and private sectors – as well as individuals everywhere – and will change the shape of mobility for the future. Governments need to use the expertise already within the sector to facilitate change.
Harald notes that people will always need to travel, so making sustainable decisions when travelling is key.
We need to be realistic. Everyone needs to be making smart and sustainable decisions, so we know we’re doing the best we can for our planet.
“Ultimately, these changes need to happen now to move forward as a society.”